47% of people find the whole holiday experience stressful, 27% find planning and booking a holiday exasperating*
Introducing Gini, a concept that adds joy and turns holiday dreams into reality
Booking holidays should be a fun and enjoyable experience.
We go on holiday to change how we feel, but we book our getaways based on destination names, endless features and other people's experiences. It's confusing, frustrating, and tedious. In fact, 25% think holiday booking is stressful and 75% find it draining. 25% find it so overwhelming they choose not to go on one.
We set out to rethink the
booking experience.
Our research showed that overwhelmingly people go on holiday to change the way they feel. It’s an emotional decision but we’re all being forced down a functional booking experience. How could we possibly know if our holiday choices will deliver on our expectations when the search experience doesn't allow us to express what we're looking for?
Our answer was Gini.
A concept for a platform that will allow you to curate, share and book the holiday you want, based only on how you want to feel when you’re there.
