Is your current booking experience fit for purpose?
What the research tells us
27% of people find planning and booking a holiday exasperating
Research shows that 47% of people find the whole holiday experience stressful and 27% find planning and booking a holiday exasperating*. The Gini POC gives you just a glimpse of how your search experience could be reimagined to drive value and results for your business and your customers.
Recreational travel is highly emotional
...but booking experiences are almost entirely functional. With a void in solutions that inspire and engage customers, what are you doing to close the gap?
Booking holidays is often lonely and stressful.
Sharing wants, needs, desires and inspiration with others is difficult, complex and often convoluted, blocking decision-making & adding to a stressful experience.
Analysis paralysis is real
Instead of helping people narrow down their options, are you hitting them with thousands more?
“Humans only have a limited amount of decision-making power each day. It’s why people like routines. Choice overload occurs when we have too many choices available to us. We are sometimes so paralyzed by the fear of making the wrong choice that we don’t make any choice.”**
Why it matters
Failing to address these hurdles means that your current booking experience falls short, and in turn;
- You’re missing bookings and associated revenue
- Your customer buying journey looks the same as all of your competitors
- You’re missing opportunities to capture and convert people higher up the funnel in the dreaming and planning stages
- You’re missing opportunities to reduce customer stress
- You’re missing opportunities to capture insights and connect with the entire trip party members, not just the ‘booker’
- You’re missing opportunities to engage and create utility that will drive loyalty
At a time when customers are being forced to make difficult decisions on how they spend their money, delivering a stand out experience is a critical differentiator.
Today’s idea, tomorrows advantage
We’d love to hear your thoughts on the Gini concept, our POC and whether this has challenged you to think differently about your booking experience.
If you believe in high value, personalised interactions like us, pop in your email address and we’ll connect you with one of our business directors Alan or Kay to pick up the conversation in a way that works for you.
